Wednesday, October 7, 2026 Global edition
Pinnacle Times

Ideas for people who build

Leadership

Damian Lillard Put Product Credibility Ahead of Celebrity Hype. The Real Advantage Is What He Isn’t Selling

The point guard’s product is used by athletes across the NBA. His unique approach may be part of the company’s appeal.

A diverse group attends a business analysis seminar with a presenter and projection screen in a modern conference room.

Photo: Pavel Danilyuk / Pexels

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