Wednesday, October 7, 2026 Global edition
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Leadership

Why Your ChatGPT Traffic Dropped in October (And Why It Might Be a Reporting Trap)

When missing tracking tags make AI referrals look like a loss of demand. Three crucial questions to ask before changing your marketing spend.

Wooden Scrabble tiles spelling 'AI' and 'NEWS' for a tech concept image.

Photo: Markus Winkler / Pexels

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