Wednesday, October 7, 2026 Global edition
Pinnacle Times

Ideas for people who build

Leadership

Powerade Fires Back at Sydney Sweeney’s Controversial Novig Ad With a Bold Message of Its Own

How the sports drink brand took Novig’s “Just Sports” slogan and turned it into a high-profile statement on women’s athletics.

An empty room under construction with exposed ceiling ducts and a whiteboard.

Photo: Kazi Khadem / Pexels

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