Wednesday, October 7, 2026 Global edition
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Leadership

Martha Stewart’s Costume Gaffe Just Exposed a Massive Flaw in Her $400 Million Empire

Her recent Halloween misstep isn’t just bad PR. It reveals a dangerous blind spot that plagues founder-led consumer brands as they try to scale.

Two coworkers collaborating on a project in a trendy office.

Photo: Vitaly Gariev / Pexels

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